About the brand

1972 saw the birth of the first product and the foundation of Dainese in Molvena (Vicenza) in Italy. The relentless pursuit of new performance features and innovations in safety technology for dynamic sports make up the values that the Dainese Group has always promoted, that have made it stand out in the industry and to which it owes its reputation as an expert in racing and everyday use - a reputation based on leadership in a field that requires courage, creativity and technical finesse, animated by the irrepressible style of a true enthusiast.